Emerging Careers & Business Trends Post-2020

Online Education / Virtual Trainer

Problem

  • Every time I google learning about some new skill or platform for work, I get shitty overpriced course advertisements.
  • What benefit do large college campuses have for a learning environment which can be copied and improved upon, by cutting out the traditional campus classrooms?
  • With college tuition greatly outpacing inflation, those universities will be marginalized quickly by online learning.
  • Oh yeah, and what about all those lawsuits against large academic institutions for charging $50k a year for fucking Zoom calls?
  • Employers are moving to educate their workforce as a means to replace traditional education. Many large companies already offer LinkedIn Learning, Skillshare, UCertify, and other competency-based programs.

Opportunity:

  • Take your current skills and on-the-training and create a virtual course.

Think About:

  • What skills you already have and how you make a career out of it?
  • How can you take your skills from on-the-job training and turn it into a course. How can you take boring content and put your creative spin on it?

Bonus Points:

The sweet spot here is membership-based programs with large chunks of the content featured on-demand and you act as a mentor or coach for your students in specific subjects.

Virtual Therapy / Mental Health

Problem:

2020 has wrecked everyone’s mental health. As a result corporations are investing like crazy in apps like BetterHelp and there’s a big need for virtual mental health providers.

Also, there are a lot of shams and pyramid schemes out there. Watch out for those. Some of these coaching certification programs charge like $5,000 for something you could google and do for free.

Opportunity:

  • You could pick a niche and create your own program with weekly webinars, chat based therapy, or partner with organizations looking to get help for their employees.

Think About:

  • Maybe working part-time as an online therapist to see how it all works?
  • Maybe you start a collective of your own where you manage a team and run the business?
  • Promoting evidence-based mental health practice to those who really need it.
  • Maybe you even do case management where you help people enroll for specific services or community benefits?

Bonus Points

  • My therapist and his wife created their own marriage program using Thinkific: https://www.onefleshmarriage.com/
  • The sweet spot here is really just building your assessments, charging a monthly fee, and doing light-touch (part-time) work that has a high margin.

Virtual Private Investigator

Problem:

There’s a whole lot of shady people and companies online. And when you do a google search you get a bunch of ads.

Opportunity:

  • A lot of law firms, security agencies, and growing companies conduct research on all sorts of things from patents, real-estate transactions, online criminal activity.
  • Even journalists and news organizations use investigative services.

Think About:

  • Running background checks for people looking for lost loved ones.
  • Or doing due-diligence research on shady companies.
  • Maybe your job is to collect a set fee $500-$1,000 to scour the web for your clients.

Bonus Points:

  • Do some research in your state on the requirements and certifications for private investigators.
  • Check out some job boards to see what’s trending.
  • Check out Yelp and see who’s doing this now. Who are their clients? What services do they offer?

Digital Privacy Specialist

Problem:

Big Tech has scammed basically everyone by violating your privacy and selling your data.

Opportunity:

Digital privacy is such a hot topic right now. Especially since california has CCPA and just launched CPRA on top of the EU’s GDPR regulation. There’s emerging legislation creating jobs for people to hold shady corportaions accountable.

Think About:

Having a portfolio of clients where you handle all their privacy audits, treatment plans, and complaints. A lot of businesses won’t have the need for a single full-time person, but can afford a monthly retainer.

I actually did this work for a series of clients and it’s interesting and lucrative. I had a simple website, a contact form, a readiness checklist, and 3 packages depending on the clients need. My work helped their business stay compliant with new legislation.

Bonus Points:

Check out the IAPP. Google jobs for CCPA or GDPR. You could even setup an online ticketing system such as (LINK) and use FancyHands or Fiverr to help with the admin overhead.

Experience Designer

Problem:

Design is not going anywhere. Yes, AI is getting better and better AND maybe you use some of those tools to generate logos, websites, zoom backgrounds, or personal branding since this big virtualization wave took off.

Opportunity:

Maybe you help clients look at their whole online presence or manage it for them? What about their website or branding? Maybe you just like creating interesting designs?

Think About:

Society6 let’s you design art and sell it as prints, pillows, blankets, and a whole lot more. You could use Canva to create work for clients. Individuals and companies of all sizes use designers.

There’s a lot of people and companies out there that really need help with this. You could spin up your own site and reach out to business you find from Yelp or Google that really need an overhaul.

There’s a big boom with augmented/mixed and virtual reality design too.

Sustainability Coaching

Problem:

This may be a mute point since I read yesterday about how the global ice caps have melted so much they aren’t reflecting as much sun an in turn heating up the earth much faster than thought. Also they held tons of methane which is now released into the atmosphere. But I think there’s still a chance to save earth.

Opportunity:

  • You partner with solar energy companies and refer home-owners to green their homes.
  • Maybe you build relationships with realtors to consult with their clients on how to turn that new home green?

Think About:

I guess I look at this one sort of like an interior designer-type job, but instead you are helping clients design Eco-friendly lifestyles and homes for the future.

CyberSecurity

So, this is a BOOMING field and not every job entails sitting behind a laptop with a hoodie and sunglasses scanning lines of code.

Problem:

There’s a major shortage right-now. And growing threats from all sides. You don’t need years of IT training to get started.

Opportunity:

You could engage with clients and then outsource technical implementations to a 3rd party. You could also set yourself up as a preferred partner for specific platforms like OneTrust where you kick-off the work directly to the vendor.

I’ve even seen large corporations engage with vendors to interview their employees for specific assessments or data cleanup

Take some online classes and maybe apply for a remote position?

Think About:

Technology doesn’t seem to be leaving us. What are some areas that may interest you and who are some clients that might really need help? That’s your market.

Bonus Points:

Cybersecurity employers love certifications — Ucertify is a low-cost way to get hands-on training in a variety of areas:

The labs are pretty neat too. You basically login to a remote computer / system and it reviews your work to help you build skills.

Virtual Health Coach / Health Navigator

Problem:

There’s so much misinformation online. Nearly everything you search for is filled with ads using unfounded science to promote products that may or may not work. Meanwhile big pharma touts expensive drugs with a slew of side-effects when there’s a lot of evidence for alternative medicines.

On top of that, insurance plans can be incredibly confusing. And there’s a growing trend of telemedicine and app-based care for specific conditions.

Opportunity: Each client pays you a monthly fee. You send them quizzes to target their specific needs. In return you can offer a variety of services such as:

  1. Finding the right supplements for their condition.
  2. Setting up doctor’s appointments.
  3. Sharing TRUSTED resources.
  4. Providing health education.
  5. Accessing hidden benefits from their health plan or finding free community resources.
  6. Partnering with their providers or family member to improve health outcomes.

Think About:

Online platforms to help grow your practice. What’s your niche or sweet spot? Ask your friends or family what their biggest challenges are with health and wellness.

Additional Research or Where to Look

As you’re doing research, create a new e-mail account like Outlook or Yahoo (because too many Gmail accounts = messy). Then, sign up for newsletters or free trial accounts so you can see what’s going on without flooding your person inbox.

You can even use Google Keep or a jot down notes in a journal.

A Final Note

2020 has been a hell of a year. So many tenants of normalcy have left us. But new opportunities emerge on the horizon.

A wise person doesn’t know all the answers. They know the right questions to ask. And the best way to learn is to live.

References

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Robert Baldwin

Robert Baldwin

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Writer 👨‍💻 Sorcerer 🔮 Coach 🌷 “I AM the manager.” 🏳️‍🌈 Husband. Dog Dad. 🏔Opinions = mine.